Did you know?
The term Charismatic Megafauna refers to large animal species, usually mammals, that have widespread popular appeal. The environmental community often take advantage of this appeal to help protect whole ecosystems by focusing on the plight of the charismatic megafauna. This, in turn, helps save many other (less charismatic) species that share this habitat and the ecosystem as a whole.

Your Purchase Matters
Every time you buy a Wildlife Works product, you help us build a brighter future for endangered wildlife and their habitats. It's called Consumer Powered Conservation^sm - and you make it work.

There are two key issues facing the world's wildlife today:

• Destruction of habitat by humans, and
• Poaching by poor, hungry rural people for money or meat.

Wildlife Works is addressing both of these issues head on. We use the proceeds from your purchases to protect wildlife by placing large areas of wilderness under conservation, like we did with our Rukinga Sanctuary in Kenya. Of equal importance, we provide jobs for the people who share their land and resources with wildlife, so they can feed their families and send their children to school without destroying animals and their habitats.

Remember, Consumer Powered Conservation^sm only works because of you, and it works even better when more people get involved. So, help spread the word!