Wildlife Works' mission is to harness the power of the global consumer to create innovative and sustainable solutions for wildlife conservation.
We call it Consumer Powered Conservationsm
When you buy a Wildlife Works product, you become an agent for conservation. You're wearing the brand that says you won't sit quietly by while the last wild things in the last wild places disappear forever.
The jobs that we create to make our products and the money we invest in forest communities has a direct impact on saving endangered and threatened wildlife around the globe.
That's right, direct. There's no middleman or non-profit that the funds go through to get to where they are most needed. Our business model is founded on developing an enduring economic basis for wildlife survival.
Our first proven project was our wildlife reserve in Kenya-the 80,000-acre Rukinga Wildlife Sanctuary, which is now the heart of our 500,000 acre Kasigau Corridor REDD Project, protecting an entire wildlife corridor between Tsavo East and West National Parks.
This flagship wilderness project now employs over 70 rangers, land managers, greenhouse workers and others all hired locally.
On the land next to the sanctuary we built and operate our EcoFactory (carbon neutral, of course) where local women we employ cut and sew our own organic cotton fashion collection.
And while we were at it, we're building schools, funding scholarships, improving agricultural practices, providing health care and adding to the betterment of the community as a whole. These jobs have radically changed the way the local community views wildlife. Before Wildlife Works, they saw wildlife as either bush meat or money.Â
They were poaching, clear-cutting and rapidly destroying their natural environment.
With Wildlife Works, they can earn enough to feed their families and send their children to school without killing wildlife or destroying their environment. The wildlife has become an asset to them worth much more alive than dead. The poaching has stopped and the animals are returning.